About

Egg Canvas is a visual journal by Erica Choi, NYC-based creative director and content creator. Erica, who is also a licensed esthetician, co-founded Superegg, an award-winning vegan skincare brand rooted in wellness, expertly balancing the power of botanicals and cutting-edge biotechnology to offer a holistic approach to beauty.

Launched in July 2014, Egg Canvas extends the reach of Erica's popular Instagram account @eggcanvas, serving as a destination for fashion, beauty, travel, and lifestyle stories.

Erica graduated with a BFA in Graphic Design from the Rhode Island School of Design (RISD). Her career in the luxury industry as an art and design director has honed her refined aesthetic. She has previously served as Vice President of Digital Design at Barneys New York. You can explore her design portfolio at theericachoi.com.

Behind the name

The meaning behind the name Egg Canvas comes from dalgyal, which means egg in Korean. It is a nickname from childhood, for her face shape resembles one of an egg. Egg and Canvas work together as a metaphor for life, as life is about creation and a blank canvas that can be dreamt up and painted anew everyday.

Selected press

Allure, Business Insider, Buzzfeed, Cosmopolitan, Design Sponge, Design Miami/, ELLE, Forbes, Harper’s Bazaar, InStyle, Into The Gloss, NYC Go, Refinery29, Teen Vogue, The Cut, The Fashion Spot, The Zoe Report, Thrillist, Vera Wang, Vogue, WhoWhatWear, W Magazine, WWD

Notable clients

American Express, Baccarat Hotels, British Airways, Cartier, Condé Nast, Design Miami/, Dom Perignon, Four Seasons Hotels & Resorts, Gaggenau, Google, Grey Goose, Jo Malone, JW Marriott, La Prairie, Mercedes-Benz, Muji, Nespresso, Oribe, Peninsula Hotels, Ritz Carlton Reserve, Prada, Proenza Schouler, S.Pellegrino, Sisley Paris, St. Regis, St. Germain, Tiffany & Co, Veuve Clicquot, Waldorf Astoria

FAQs

  • I’ve acquired the Leica Q3 most recently, but I’ve been using the Sony a7R III since 2017. For the Sony, my favorite daily lens is the 24mm f/1.8. It’s slightly wide and does nicely in low-light situations. 35mm f/2.8 is also very compact and great for daily street photography. 20mm f/1.8 is best for interiors and wide shots (like 0.5 on iPhone!). Outfits and portraits with a creamy bokeh are shot with a 55mm f/1.8 or 85mm f/1.4 GM. I like to bring a 24-70mm f/2.8 GM for travel as it is the most versatile zoom lens; however, it gets quite heavy. For casual trips, the Sony DSC-RX100 VII is super convenient to pop into your pocket or bag.

  • I use Adobe Lightroom Classic to edit the photos from my camera, and VSCO to edit photos on my iPhone. TouchRetouch is also a very handy app!

  • I was born in Busan, South Korea, and immigrated to the United States with my parents when I was 2 years old. I grew up in New Jersey and moved to New York City after graduating from RISD in 2009. I’m proud to say I’m officially a New Yorker!

  • Hoon and I got married at City Hall in April 2012 and held our wedding celebration in September of the same year. Our reception took place at Jungsik in TriBeCa, the only Korean restaurant with two Michelin stars in the world at that time. It was especially meaningful to us because Hoon’s company, Why Not Smile, handled the branding, photography, and interiors for the restaurant. Our official wedding ceremony was held a week later in Korea at Hoon's alma mater, Seoul National University. The day after the ceremony, we left for Bora Bora. Everything went by in a whirlwind, but every moment was incredibly special.

  • I've always struggled with balance and likely will for the rest of my life. It's a constant work in progress, especially in a city like New York. I built Superegg to help people like myself seek more balance through daily self-rituals and physical, mental, and emotional caring for oneself. I love taking small moments out of the day to relish that time for myself. An hour-long Pilates or yoga class, reading a chapter in a book, or listening to my favorite song while enjoying a face mask are small moments you can dedicate to yourself that will add up in the long run. Sending you all strength and love.

Favorite brands

  • Bottega Veneta, CHANEL, Dior, Goyard, Hermès, Jil Sander, Khaite, Loewe, Mansur Gavriel, Miu Miu, Polène, Prada, Songmont, The Row

  • 3x1, Cecilie Bahnsen, COS, DISSH, Doen, Dunst, Facade Pattern, Jacquemus, Jil Sander, Khaite, Lemaire, Loewe, Loro Piana, Marfa Stance, Marni, Merlette, Mirth, Miu Miu, Moncler, Nothing Written, Nylora, Plan C, Pleats Please Issey Miyake, Prada, Proenza Schouler, R13, Recreational Habits, Sacai, Sézane, Simone Rocha, St. Agni, The Row, Thom Browne, Totême

  • adidas, CHANEL, Dear Frances, Fendi, Gucci, Hermès, Khaite, Miu Miu, Nomasei, Pedro Garcia, Prada, The Row

  • Azlee, Cartier, Catbird, Panache Cha Sun Young, CVC Stones, Defoe & Co., Hirotaka, Kat Kim, Numbering, Simone Rocha, Sophie Bille Brahe, Tiffany & Co, WWAKE

  • Bergdorf Goodman, Browns, Farfetch, MyTheresa, Luisaviaroma, Net-a-Porter, SSENSE

  • Aesop, AmorePacific, Augustinus Bader, CHANEL, Chantecaille, Clé de Peau Beauté, Furtuna Skin, Hanyul, Innisfree, La Mer, La Prairie, Naturium, RéVive, Round Lab, Sulwhasoo, Sisley Paris, Superegg, Then I Met You

  • 3CE, Amuse, Armani, Bobbi Brown, CHANEL, Chantecaille, Clé de Peau, Clio, Dasique, Dior, Gucci, HERA, Hermès, Laura Mercier, MAKE Beauty, NARS, Rom&nd, Sisley Paris, WAKEMAKE, Westman Atelier, YSL Beauty

  • Aveda, Crown Affair, Davines, Hair Rituel by Sisley, Longtake, Olaplex, Oribe, Unove, Vegamour

  • Acqua di Parma, Byredo, CHANEL, Chloé, Diptyque, D.S. & Durga, ELOREA, Frédéric Malle, Jo Malone, L’Objet, Le Labo, Memo Paris, Nette

  • Audo Copenhagen, Design Within Reach, Ferm Living, Flos, Gubi, Hay, Hem, Louis Poulsen, Muuto, Nordic Knots, Norm Architects, Normann Copenhagen, The Future Perfect

Contact us.

Would love to hear from you! Please say hello by emailing Erica at erica@eggcanvas.com or by filling out the form below.

Follow our journey.