Discovering Seongsu

Seongsu-dong, often referred to as Seoul's Brooklyn holds a special place in my heart as one of my favorite neighborhoods in the city. It captivates with its harmonious blend of timeless charm and a vibrant, blossoming, creative atmosphere. Tucked away from the bustling city center, this hip locality is a true treasure trove, housing both hidden gems of local businesses and the latest pop-ups from the trendiest brands.

Kinfolk Notes Pop-Up

Dior Seongsu

Point of View

As you stroll through Seongsu-dong's quaint alleyways, you'll be welcomed by a warm and inviting atmosphere that only creative communities can cultivate. Cafes and boutiques line the streets, each adding its own unique touch to the neighborhood's eclectic ambiance. When hunger strikes, Seongsu-dong's lively food scene won't disappoint. From trendy fusion restaurants to traditional Korean eateries, there's something to satisfy every palate.

바위파스타바 Bawi Pasta Bar

잠수교집 Jamsugyojip

스시 오오모토 Sushi Oomoto

호호식당 Hohosikdang

와일드플라워 Wildfloor

코너룸 corner room

One spot that has stolen my heart is Lowkey, a cozy café with a serene ambiance, serving delightful artisanal brews. The baristas' passion for their craft shines through in every cup they serve. It's the perfect spot to unwind and soak in the creative vibes that fill the air.

Whenever I visit Seongsu, I want to feel chic but still comfortable. I styled a selection of summer pieces from Sézane, carefully chosen to complement the laid-back yet cool atmosphere. I was drawn towards the timeless appeal of Sézane’s perfectly tailored white shirts and the effortless charm of flat sandals; both are sure to elevate your style effortlessly. Roomy straw bags are also a staple in any warm-weather wardrobe.

top summer picks from Sézane

 

If you find yourself in Seoul, don't miss the chance to explore Seongsu-dong. Let the art, culture, and warm atmosphere inspire you and remind you of the beauty of creativity. Happy exploring!


eat

바위파스타바 Bawi Pasta Bar
www.instagram.com/bawipastabar

코너룸 corner room
www.instagram.com/corner.room_seoul

팩피 Fagp
www.instagram.com/fagp_inst

dooop
www.instagram.com/dooop_seoul

와인바킥 Wine Bar Kick
www.instagram.com/winebar_kick

난포 Nanpo
www.instagram.com/nanpo_official

할머니의 레시피 Grandmother's Recipe
www.instagram.com/mklee78

스시 오오모토 Sushi Oomoto
www.instagram.com/sushi.oomoto

우동가조쿠 Udon Kazoku
www.instagram.com/udon_kazoku

소바식당 Soba Sikdang
www.instagram.com/sobasikdang

계월곰탕 Kyewol Gomtang
www.instagram.com/kyewol_seoul

와일드플라워 Wildfloor
www.instagram.com/wildfloor_seoul

진작 다이닝 Jinjak Dining
www.instagram.com/jinjak_dining

호호식당 Hohosikdang
www.instagram.com/hohosikdang

잠수교집 Jamsugyojip
www.instagram.com/jamsugyojib_2918

제스티살룬 Zesty Saloon
www.instagram.com/zestysaloon

Bo Market
www.instagram.com/bomarket

버섯집 Beoseosjib
www.instagram.com/mushroomhouse_127

성수베이킹스튜디오 Seongsu Baking Studio
www.instagram.com/seongsu_baking_studio


Caffeinate · sweet tooth

로우키 lowkey
www.instagram.com/lowkey_coffee

ii research
www.instagram.com/iir_seoul

코사이어티 서울숲 Cociety Seoul Forest
www.instagram.com/cociety_

카페 맛차차 Matchacha
www.instagram.com/matchacha_seoul

호텔 아우프렛 성수 Aufglet Hotel
www.instagram.com/aufglet

마를리 Marly
www.instagram.com/marly.official_

브레디퍼스트 성수 Breadypost
www.instagram.com/breadypost_bakery

타임애프터타임 Time After Time
www.instagram.com/timeaftertime.kr


shop

모노하 성수 Monoha Seongsu
www.instagram.com/monoha_official

Point of View
www.instagram.com/pointofview.seoul

LCDC Seoul
www.instagram.com/lcdc.seoul

레어로우 rareraw
www.instagram.com/rareraw_official

이구성수 29CM Seongsu
www.instagram.com/29cmseongsu

오브젝트 Object Seongsu
www.instagram.com/insideobject

아모레성수 AMORE Seongsu
www.instagram.com/amore_seongsu

슬로우파마씨 Slow Pharmacy
www.instagram.com/slow_pharmacy

롬아카이브 Loam Archive
www.instagram.com/loamarchive

DIOR Seongsu
www.instagram.com/dior

디뮤지엄 D Museum
www.instagram.com/daelimmuseum


For more Seoul recommendations, see more posts here.

 

In collaboration with Sézane; thoughts and opinions are my own.

Erica Choi

NYC-based creative director, licensed esthetician, and founder of Superegg

http://www.eggcanvas.com
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